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Fujii Kaze

From KAZE.WIKI (English)
Fujii Kaze
Fujii Kaze
YouTube
チャンネル
活動期間2008
ジャンルMusic
登録者数2.54 million
総再生回数831,442,727
チャンネル登録者数・総再生回数は
#REDIRECT Template:Date table sorting Template:Rcat shell時点。

Fujii Kaze (藤井風, Fujii Kaze, born June 14, 1997) is a musician from Satoshō, Okayama Prefecture[7]. He holds the title of kakarichō (section chief) at HEHN RECORDS Co., Ltd.[8].

Height 181 cm, blood type B, right-handed[9]. A kazetarian. Vegetarian, English learner, God's lover[10].

Biography

Template:Ambox

Childhood

On June 14, 1997, Fujii Kaze was born as the youngest of four siblings in the family that ran the coffee shop "Michamu" (未茶夢) in Satoshō, Okayama Prefecture[11][12]. Because of his facial features and fluent English, he is often rumored to be mixed-race or a returnee (kikoku shijo), but this is believed not to be the case[13][14].

Kaze is significantly younger than his other siblings. He is 13 years younger than his elder brother, fellow musician Fujii Sora, 12 years younger than his eldest sister, and 10 years younger than his second sister — he describes himself as "by far the youngest"[15]. With both parents advanced in age, he could not bring himself to rebel against them, and says he scarcely had a rebellious phase[16].

His earliest musical memory is playing Schumann's "First Sorrow" (Erster Verlust) at a piano recital at age three. He started piano before turning three and grew up immersed in music[15]. His father, though unable to play piano himself, would put Kaze on his lap and have him strike the keys, which is said to have given him absolute pitch[17].

In addition to piano, his father also taught him saxophone[9].

From age three, he attended piano lessons at the Yamaha Music School inside Suganami Musical Instruments, Kasaoka branch. At the entrance, a banner proclaims that Fujii Kaze is an alumnus[18].

Around age five, his elder brother moved to Tokyo, and Kaze was greatly influenced by his sisters at home, listening to music across many genres. His sisters listened widely across genres, and Kaze has described being deeply influenced by music and entertainment as a result[15].

Even after entering elementary school, he spent his days playing piano upon returning home. Beyond piano, the household constantly played Japanese popular songs, Western music, and jazz across many eras. Regardless of era or genre — jazz, Western music, pops, classical, enka — he listened to all kinds of music[9]. He would explore these through playing them on piano himself[15].

Middle School

At age 12, just before entering middle school, his father's words at the end of elementary school — "From now on, it's the YouTube era" — prompted him to upload his first piano cover video, filmed at the family café, to YouTube[9].

The songs were Kobukuro's "STAY" and Arashi's "Everything," uploaded on January 1, 2010. However, the uploads were not of Fujii Kaze's own volition — his father and other family members recorded footage without asking, and uploaded them to an account Kaze had created[15].

The next day, January 2, 2010, on the joint channel with his brother solakaze, "Jogakusei by Akira Adachi — on piano" and "Aoi Sanmyaku by Ichirō Fujiyama — on piano" were uploaded.

From the following day onward, several more songs were uploaded to the same channel. The initial uploads featured Kaze alone, while later videos centered on joint performances with his brother[19].

In middle school, his father wanted him to join the brass band club, but Kaze went against his father's wishes and joined the basketball club. His reason: he wanted to balance out having become detached from ordinary life due to excessive music. At times, a basketball can be spotted in the upper-left of videos uploaded to YouTube around that period[20].

However, as he went on, he realized he didn't have the resolve to balance music and basketball, and quit basketball around the middle of 2nd grade (8th grade)[15].

Perhaps influenced by this, Fujii Kaze has posted a video on his channel of himself dribbling a basketball to the rhythm of his song "Moeyo"[21]. For footwear, he often wears Air Jordans[22]. That said, Fujii Kaze himself has no interest in fashion[23].

High School

For high school, he entered Okayama Prefectural Okayama Jōtō High School, majoring in piano in the music department[24].

Going into the music major was his own decision, but his parents' influence — particularly his mother's this time — was significant. For the entrance audition, he played something like a mashup of Pink Lady's "UFO" and Joe Hisaishi's "One Summer's Day"[15]. This performance has also been uploaded to YouTube[25].

Though his high school days were steeped in music, his YouTube uploads paused after "Let It Go" at the end of his first year of high school in 2014, and he did not resume video uploads until January 2017 — one year after graduation — with "Koi"[9].

After High School

Upon graduation, he resumed uploading cover videos of his own volition[9].

He did not pursue university and instead performed at local venues wherever he could. The locations varied widely: the Satoshō Cultural Hall, nursing care facilities, a Buddhist temple's flower festival (Hana-matsuri), summer festivals, and Fukuyama Senior University, among others[26].

In August 2017, after resuming, he posted his first sing-and-play video — a "Look What You Made Me Do" cover by Taylor Swift.

From that point on, in addition to piano covers, he began frequently uploading sing-and-play videos, gradually gaining attention.

By age 19, his YouTube channel surpassed 10,000 subscribers[27].

Meeting Kawazu Tomonori and Major Debut during COVID-19

As Kaze continued uploading to YouTube, his work began drawing attention within the music industry, and from around mid-2018, industry professionals started sending him direct messages.

Around that time, Kawazu Tomonori — currently Fujii Kaze's manager and CEO of HEHN RECORDS — also became aware of him around the winter of 2017.

When Kawazu first saw Fujii Kaze on YouTube, he recalls thinking, "Wow, his voice is incredible. And of course, his piano is excellent too"[28].

Kaze met with representatives from several companies who had DM'd him. However, when he actually met and spoke with them, they all said only "good things," and Kaze himself became unsure what the right answer was.

Amid this, Kawazu Tomonori was the first to visit Kaze in Okayama — where Kaze was then living and based. Moreover, Kawazu was the only one who went directly to Kaze's family home to explain things in person to his parents.

Kaze himself had felt the need to leave Okayama and change his environment, and in 2019 he decided to move to Tokyo under Kawazu[15].

At VIVA LA ROCK 2019, on May 3 from 14:50–15:25, he performed at the GARDEN STAGE. He already performed original songs such as Yasashisa and Nan-Nan[29].

He also participated in major domestic festivals including MONSTER baSH 2019 and SPACE SHOWER SWEET LOVE SHOWER 2019[30].

On June 29, 2019, his YouTube channel crossed 100,000 subscribers.

On July 10 and 11, 2019, he held his first solo live show "Fujii Kaze "JAZZ&PIANO" The First" at Mt. RAINIER HALL SHIBUYA PLEASURE PLEASURE[31]. Tickets sold out[32].

On July 28, 2019, the first "Fujii Kaze's All Night Nippon 0" aired[33].

On November 17, 2019, "Fujii Kaze 'NAN-NAN SHOW' @ LINE CUBE SHIBUYA" was held at LINE CUBE SHIBUYA (Shibuya Public Hall)[34]. A "NAN-NAN SHOW 2020" was announced for the following year, but it was canceled due to the COVID-19 pandemic[35].

On November 18, 2019, the digital release of "Nan-Nan" went live as advance distribution. It was the first digital distribution of Fujii Kaze's own original song[36]. On December 24, advance digital release of his second original, "Mo-Eh-Wa", began[37].

On January 24, 2020, the "Nan-Nan" EP was released, the MV was uploaded to YouTube, and he officially made his major debut[38].

Release of the First Album

On January 11, 2020, "Fujii Kaze's All Night Nippon 0(ZERO) #2" aired live. This was Kaze's second appearance on All Night Nippon 0. During the program, several tracks from the debut single "Nan-Nan" EP, to be released later that month on the 27th, were unveiled for the first time[39].

On February 21, 2020, the "Mo-Eh-Wa" EP and MV were officially released[40].

On March 20, 2020, his first album "HELP EVER HURT NEVER" was announced for release[41]. On April 10, the details of "HELP EVER HURT NEVER" were released. The first-press edition was announced to include the cover album "HELP EVER HURT COVER"[42]. One week later on the 17th, advance distribution of "Yasashisa" began, and the MV was officially released[43].

On May 18, 2020, he was selected as the first domestic "YouTube Artist On The Rise"[44][45].

On May 20, 2020, the 1st album "HELP EVER HURT NEVER" was officially released. The album took the top spot on Billboard JAPAN's overall album chart "Hot Albums"[46].

On July 27 and 29, 2020, since "NAN NAN SHOW 2020" had been canceled, he held the 100-seat exclusive solo live "Fujii Kaze "JAZZ & PIANO 2020"" — his first solo event after debut[47][41].

On September 23, an analog (LP) edition of the 1st album "HELP EVER HURT NEVER" was released[48], and on September 30, his own supervised "Official Piano Score" was published[49].

On September 22, the view of life and death in the lyrics of "Kaerō" resonated with many people during COVID-19, and he appeared on a special feature on TV Asahi's "Hōdō Station"[50].

On October 29, he held his first solo Nippon Budokan concert "Fujii Kaze "NAN-NAN SHOW 2020" HELP EVER HURT NEVER"[51]. A live video work was released on April 21 the following year, debuting at #1[52]. On the same day, the official app "Fujii Kaze" was released[53]. On October 30, the two new songs premiered at the Budokan concert — "Hedemo Nē yo" and "Seishun-byō" — were simultaneously digitally released[54].

Kawazu Tomonori's View of Fujii Kaze

Kawazu Tomonori, Fujii Kaze's manager, often speaks about Kaze's personality in interviews.

From NHK MUSIC SPECIAL: Fujii Kaze — To the World

He's really not interested in anything other than music.

He fixes terrible bed-head by putting a towel over his head, doesn't care what he wears — he'd even be fine naked — his underwear and socks are torn to shreds. [23]

From Weekly Bunshun Digital, January 10, 2023 Article

He's just a "good guy." For example, he treats food and things very preciously. He'll use the bathwater so many times you wouldn't know how dirty it is. But he says, "If I imagine people at the edges of the world still drinking dirty water, I can get in." Even at a family restaurant, if someone at the next table leaves food, he'll eat it. [17]

Episodes

  • He shares the same voice coach with Ryota Katayose, with their lesson times adjacent, and they have become LINE friends.
  • His interaction with MISIA began after he privately attended a live show she held in New York, and they have continued going to each other's concerts[55].

By Category

Songs

Albums

Live

Staff

Family and Home

Catchphrases

Fandom Culture and Social Phenomena

Fujii's career unfolds beyond music-market success, crystallizing as fandom phenomena in multiple areas — fan self-identification, regional economic impact, live-performance viewing norms, multilingual fandoms, and the reception of religious/philosophical concepts. This section organizes these aspects based on secondary sources.

The "Kazetarian" Self-Designation

Fujii uses the word "kazetarian" in his Instagram profile — a portmanteau derived from his publicly declared vegetarianism and concern for animal welfare[56]. Within fan communities, this term has circulated as a self-designation for fans themselves, forming a structure in which fans directly adopt the artist's own value vocabulary as self-expression, rather than being externally defined as "Fujii Kaze fans."

The "Sacred Ground" Status of Satoshō, Okayama and Its Regional Economic Impact

As Fujii's recognition grew, his hometown — Satoshō in Okayama Prefecture — has effectively functioned as a fan pilgrimage site, with multiple media outlets reporting economic spillover. By 2022, sales of the town's character goods had grown approximately 110-fold (~¥2.04 million) compared with three years earlier, and furusato nōzei donations rose from ¥13.25 million in fiscal 2018 to roughly ¥430 million in fiscal 2022 — a thirty-fold increase, with further growth expected in fiscal 2023[57][58][59]. The Chugoku Shimbun has continuously reported this phenomenon under headlines such as "Fujii Kaze fans — the town hall has become 'sacred ground'"[60]. The town hall has responded by selling Fujii-related goods and setting up a stamp area for visiting fans.

Okayama-Dialect "Washi" and Language-Level Fan Culture

Fujii consistently uses "washi" (the first-person pronoun in the Okayama dialect) and switches between Okayama dialect and standard Japanese in his lyrics[61]. His consistent dialect use — in live MCs, on social media, and even in his official app's staff diary — has been internalized by fans: SNS comments, fan art, and fan letters often imitate endings such as "washi," "janken," and "yaken." His refusal to hide his regional dialect while occupying mainstream entertainment space has also been received by fans as an affirmation of their own regional identities.

Participatory Live Culture Through Permitted Filming and Streaming

Since the Fujii Kaze LOVE ALL SERVE ALL STADIUM LIVE in October 2022 — where filming was permitted for the new song "grace" — Fujii's concerts have, as a rule, allowed photography and video recording during performances[62]. This is unusual for a large-scale Japanese concert and is effectively designed around the expected UGC reproduction (photos, videos, clips) of the audience side on social media. The Fujii Kaze Stadium Live "Feelin' Good" in 2024 further streamed its first day free on YouTube, drawing approximately 280,000 concurrent viewers. The 2023 Asia Tour similarly permitted filming across all venues, resulting in large volumes of fan-cam video circulating on SNS[63]. At Coachella 2026, a live commentary feature titled "Watch With" was implemented within the official YouTube stream, cementing live-experience openness as a core element of Fujii's fan-engagement strategy[64].

"Open Operations" Without a Paid Fan Club

Fujii's operations notably omit the paid fan club typical of mainstream Japanese artists. In its place, the official website and the free official app "Fujii Kaze" (released October 29, 2020) serve as the main platform for fan-oriented content — photo galleries, a staff diary, and behind-the-scenes columns written by manager Kawazu Tomonori[65]. The design — refusing to put primary information behind a paywall — aligns with the operational philosophy of "openness, transparency, and equality," and is of a piece with decisions such as making album serial-number perks on Prema valid one-per-person regardless of how many copies a fan owns — a mechanism that keeps the economic gap between fans from determining perk access[66].

Overseas Viral Hit and the Formation of a Multilingual Fandom

In 2022, spurred by a Thailand-originating viral wave on TikTok, "Shinunoga E-Wa" charted on Spotify's Global Viral chart in all 73 countries tracked at the time, taking the #1 position in 23 countries. Music critic Soichiro Tanaka positioned the hit as the first true global success by a Japanese artist since Kyu Sakamoto's "SUKIYAKI"; unlike SUKIYAKI, which was primarily a U.S. phenomenon, "Shinunoga E-Wa" spread across Southeast Asia, the Middle East, South America, Africa, Europe, and North America, making it "a global hit in the truest sense"[67]. Genius also saw the song take the #1 position on both its overall and pop charts[68], while fan-driven lyric translation and interpretation work underpinned Fujii's international recognition. Subsequent Asia, U.S., European, and North American tours from 2023 onward made the multilingual fandom tangible in ticketing: his Greek Theatre show in Los Angeles drew over 260,000 applications for 7,000 seats[69].

Spirituality Reception and the Fan Interpretive Community

Fujii has openly acknowledged the influence of Sathya Sai Baba's teachings, and album titles such as "HELP EVER HURT NEVER," "LOVE ALL SERVE ALL," and "Prema" (the Sanskrit word for divine love) flow from this line[70]. In early 2023, weekly magazines debated whether Fujii's promotion of Sai Baba's teachings was appropriate[71]. On the fan side, however, the sharing of meaning — Sanskrit vocabulary in lyrics, analytic posts explaining religious concepts on SNS — has become a routine form of engagement, constituting an "interpretive community" around the music. On the August 2022 broadcast of Hamasuka Hōsōbu (TV Asahi), Fujii was ranked #1 in "Artists Buddhist monks listen to when they want to calm their hearts"[72], rendering the spirituality-oriented reception layer visible.

Participation Norms from Unattended Streaming and Free Stadium Broadcasts

The unattended live broadcast "Fujii Kaze "Free" Live 2021 at NISSAN stadium" on September 4, 2021, drew approximately 180,000 concurrent viewers across YouTube and radio and reached #1 in Global Twitter trends[73]. Designed not as a COVID-era substitute but as a "watchable from anywhere in the world" event from the outset, Fujii's streaming concerts produced a new fan viewing norm (synchronized timeline-sharing viewing, cross-border simultaneous experience). From then on, stadium stream broadcasts, on-site simulcasts during Asia/U.S./European tours, and the Coachella commentary feature have all become standard operations for Fujii — streaming-first is now the baseline.

No Encore and a "Silence as Performance" Viewing Ethic

Fujii's concerts customarily do not include encores. Fans share their own viewing ethic — "that day and that moment are one-of-a-kind," "do not call for encores as ritual" — shaping a distinctive mode of audience response. Long solo piano passages, the deliberate use of "blank space" between phrases, and stretches of silence after songs end are recurring motifs in live reviews; fan behavior (avoiding excessive calls, the length of post-show applause) varies per venue in ways that consciously respond to this silence-focused presentation.

Overseas Media Re-interpretation and the "Global-Standard Pop Star" Framing

Following the 2025 release of the third album Prema, English-language outlets — Los Angeles Times, MELODIC Magazine, NME, Popstar!, L'Officiel, Wonderland — have run successive features on Fujii[74]. WWD Japan framed Fujii as a "global-standard pop star," arguing that his output has moved from a domestic J-POP context into a global pop framework[75]. In parallel, the Japanese fandom has increasingly exhibited a "reverse-import" reception, actively translating and sharing overseas-media discourse back into Japanese-language spaces.


References

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    In the Hōdō Station special feature, Kaze visited his alma mater Okayama Jōtō High School and reunited with his mentor, Keiji Morino, head of the music department. Morino, who as conductor of the chorus club had taken Kaze — a piano major — nationwide as accompanist, reminisced with him.

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